To demonstrate a commitment to sustainable lifestyles, Lexus and the CFDA will host the second annual CFDA Lexus Eco-Fashion Challenge. CFDA members will be invited to submit a proposal for a clothing or accessory line that is at least 25% eco. The winners, to be announced Sept 12, will receive $25,000 and support from Lexus for the coming year. (See "Lexus" section for CFDA Announcement.)
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The three Eco-Fashion Challenge winners for 2010 – Monique Péan, Costello Tagliapietra and Maria Cornjeo – were announced at the Eco-Fashion Challenge event on November 9, 2010 at Skylight West in NYC.
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The 2010 CFDA Lexus Eco-Fashion Challenge People’s Choice Award allowed visitors to view online galleries for Eco-Fashion Challenge finalists, then vote for their favorite designer. Behnaz Sarafpour says her "interest and involvement in creating organic and ecologically friendly fashion stems from the idea that fashion should be a positive force in our world, not just collections of objects with aesthetic value."